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Jan
06

5 Reasons Packaging Integrity Matters

Packaging is considered to be both the presentation of products to consumers, as well as the configuration in which products will be expedited through various channels.

The master carton or “pack” design includes the configuration in which product will be shipped through channels for end-user consumption, making it especially important where packaging integrity is concerned.

Here’s why:

1) Carefully planned packaging includes both cost savings obtained through the minimal use of materials, weight and labor, as well as reductions in potential rework costs.

2) Packaging has a direct impact on the perception of quality by the consumer.  

3) Orientation is an important consideration because the carton itself only has stacking strength in one direction, which is why it is imperative that the pack be designed the way it will be stacked in transit.  Labeling is important in communicating packaging requirements.

4) Packaging experiences a number of potentially damaging forces, which might include shock from handling, drops, vibration from transportation or compression from stacking in warehouses and vehicles.

5) Above all else, the objective of packaging is to insure products arrive safely in the hands of consumers without sustaining damage or other potential cosmetic or aesthetic issues.

Pro QC uses the International Safe Transit Association (ISTA) 1A standard for special testing during on-site inspections. This evaluation focuses on the drop-test of individual cartons at a corner, edges and sides. The ISTA Series 1 is considered non-simulation integrity performance testing and is designed to challenge the strength and robustness of the product and package combination, not to simulate environmental occurrences. Pro QC considers defects resulting from this test as critical, so any issues noted with the product result in a reject status.

Additional test procedures are available through ISTA that also incorporate vibration, compression and atmospheric conditions. “Use of ISTA test procedures reduces risks in the transport environment and increases confidence in the safe delivery of a tested packaged-product.”

There are two types of tests that ISTA offers, which includes performance tests and development tests. According to ISTA, performance tests “result in a pass/fail assessment and are used to determine the viability of a packaged product to survive normal shipment. Development tests compare relative performance to two or more designs or the same design from different suppliers.”

We posted an article related to the Importance of Packaging in our quarterly newsletter.  Contact us for additional information.

4 comments

1 ping

  1. Packaging Trends says:

    Increased competition, need for labeling according to Government’s prescribed norms about quantity, quality and price of products and consumers’ increased preference for packaged products are some factors driving the packaging industry and have resulted in greater innovation and introduction of technology in the packaging sector.

  2. Donald Mathew says:

    The packaging of a product not only makes it safer, it adds to the products safety content and adds an aura of intrigue that makes the product something greater. Packaging is an integral marketing strategy to glamorize a product in order to attract the consumer’s attention. Many consumers will judge a product by its packaging before buying it, so creating compelling and alluring stationary will build first time buyers intrigue.
    Packaging can be called as the identity of a product. Most of the famous brands have their famous logo and tagline in their package that will prompt consumers to buy it. So it is really important that every product must have a quality packaging that makes it stand different from the rest and that lures people to buy it.

  3. Packing Material says:

    Great article! Actually packaging is the most important aspect of the product, packaging is the first impression in the eyes of customers towards a product, which creates positioning in the minds of customers. It also assures product’s safety and prevent it from damaging forces and helps in cost reduction by effective packaging.

  4. Bernard Clyde says:

    I agree that carefully planned packaging ultimately saves money through good use of materials. It’s important that we feel like we are getting the best bang for our buck when it comes to shipping because we live in a world that is constantly shipping things around. Plus, once you know how to properly package what you are shipping, that knowledge can help you package other things properly and cost effectively as you ship later on.

  1. What are our quality engineers doing on-site during inspections? » When Quality Matters says:

    […] 5 Reasons why Packaging Integrity Matters […]

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