Tag Archive: consumer

Sep
09

Confirmed: Perceived Quality Affects Customer Advocacy More Than Any Other Element

The September issue of Harvard Business Review  includes an article related to The Elements of Value. In the article, a study highlights what customers value in products varies by industry. An included table summarizes the top 10 elements of value that various industries find influence loyalty. (Left) The 10 types of businesses evaluated include: Apparel/Retail TV …

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Jul
27

Why quality, why now?

Why quality? At the end of the day, successfully incorporating quality into corporate-wide practices will cost you less, not more, and reap some fairly distinguishable benefits, like… A decrease in costs due to less reworking, consequently producing less scrap Social responsibility (they go hand-in-hand) An improvement in productivity due to less time spent on reworking An improvement …

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