Tag Archive: press

Sep
09

Confirmed: Perceived Quality Affects Customer Advocacy More Than Any Other Element

The September issue of¬†Harvard Business Review¬† includes an article related to The Elements of Value. In the article, a study highlights what customers value in products varies by industry. An included table summarizes the top 10 elements of value that various industries find influence loyalty. (Left) The 10 types of businesses evaluated include: Apparel/Retail TV …

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